I Did Not Say You Were Beautiful

I Did Not Say You Were Beautiful.


I did not say you were beautiful.
I did not say you were beautiful.
i DID not say you were beautiful.
i did NOT say you were beautiful.
i did not SAY you were beautiful.
i did not say YOU were beautiful.
i did not say you WERE beautiful.
i did not say you were BEAUTIFUL.

Without emphasis you will notice that all eight of these sentences say the same thing. Add emphasis and they all say COMPLETELY different things.

With our mostly digital lives I feel that today there is more confusion in communication. We have more of it, but less impact-fulness and influence over everything that is said.

Ask yourself- how many times have you been in a text battle with someone, knowing that text is definitely not the way to get your point across?

There is great power in leveraging cadence between words, and emphasis of certain words.

Like a magician you can better use the objects in front of the crowd to get them to believe what you want. Likewise— without deception— you can also help people understand the truth that you are trying to speak.

Because there are such dramatic differences when emphasis is added, I always recommend doing all important business in person- whether that is closing a deal, or breaking up with someone. Beyond showing respect, you are able to fully articulate exactly what you want to say.

The value of doing things this way has never been higher…because others who mostly live a digital life will never consider its importance.